A 32-1 high concentrate, thick deep purple shampoo. The absolute best shampoo available for brightening white haired animals, and animals with yellow and green oxidation. Also removes odor, and food stains. It performs better than any blue shampoo on the market, by far, and contains no bluing what so ever! If bright white is what you want, then PLUM WHITE is the shampoo to use! pH balanced, natural, biodegradable, smells super fresh, mild on skin. Contains: Coconut oil, Jojoba, Aloe, Avocado Oil, Panthenol, A, C, D, E, and banana.